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BUSINESS SUMMARY

 EXECUTIVE OVERVIEW Essay

п»ї1. 0 PROFESSIONAL SUMMARYВ

Following the authorization of Secret Recipe as a subject of our job by well known lecturer, we would able to start assignment on time. Our team of 8 people has been queried to assess the marketplace for Magic formula Recipe in order to develop a web marketing strategy with effectively planning's pertaining to the Secret Recipe. The main goal of we doing this report is to determine the Secret Formula currently management and connection level running a business in order to develop an successful marketing organizing in future pertaining to our evaluation of project. We would this through completing a market analysis, identifying the current advantages, weaknesses, options, and threat that Magic formula Recipe facing currently.

As we know, the Secret Recipe Cakes and Cafe have established their brand in Malaysia, Singapore, Philippines, Australia, Thailand, China, and Brunei. The purpose of this strategy is to analyze the strategic planning for Key Recipe Bread and Coffeehouse. The tactical planning will be able to help the Secret Recipe Truffles and Coffeehouse to broaden and build the brand name and increase the company sales and profit. Throughout Malaysia the cafe organization has noticed an surge growth during these few years. Within our market research, there are few rivals such as Old Town Coffeehouse, QSR department, Starbucks and Coffee Beans provide the food and beverage assistance. The exploding market growth in cafe business provides the variety choice can be to eat out. Therefore , company should be able to provide the food and services based on the domestic buyer behaviour. В

Concept

Secret design store. Red Pond Peak to a favorite with everyone. The atmosphere inside is like soaking in your home. Afternoon tea and cakes and delicious fabulous dishes which were awarded coming from various firms, both domestic and worldwide meetings, which includes gatherings with whomever you choose.

The decor in every area. The media provides a natural contact. Residential wooden flooring with a modern white and...

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