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Circumstance Analysis, Quaker Oats

 Case Research, Quaker Oats Essay

Quaker Oats- Gatorade/Snapple

Background

Quaker Oats attained the Gatorade brand in 1983 but the sports drink actually originated in 1965 to get the University of Fl Gators. At the time of the buy Gatorade sales were about $100 , 000, 000. But the most notoriously well-known sports beverage would develop sales to over $1. 1 billion around the world by 1994. Gatorade wasn't the only division produced by Quaker Oats. The corporation also experienced divisions in breakfast foods, pet food, golden grain, convenience food as well as foreign sales canada, Europe and Latin America. However , Gatorade was still the greatest producing division for the Quaker organization. Despite having 77 percent of the $1. 2 billion in U. S. sports activities beverage category management even now pushed to enhance market share in foreign countries. The company's income took popular with the expense of underwriting Gatorade's entrance into new country markets. Quaker trying to find new projects to strengthen all their position in producing/marketing refreshment substitutions for soft drinks identified acquiring the Snapple brand to get their solution.

External Environmental Analysis

In 1994, Quaker Oats had a solid ground in the food and beverage company position twelfth major with throughout the world sales of $6 billion dollars and working 54 manufacturers in of sixteen states and 13 international countries along with product sales offices in 21 states and 18 foreign countries. Almost a third of the corporate and business revenue came from sales outside the United States.

With the acquisition of Snapple Quaker Oats were getting into the health drink market that had very much competition. Multiple companies experienced similar beverages and some actually had tea just like Snapple. They would need to find some sort of competitive benefits to continue to help them continue to expand as a brand.

Internal Environmental Analysis

Quaker's top managing was devoted to achieving real earnings regarding 7 percent and offering total aktionar returns that...

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