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Family and Unilever

 Family and Unilever Essay

2 . 1 Macro EnvironmentВ

2 . 1 . 1 Economic climate - ResidentialВ

a) EconomicВ

-The coverage of the Japanese industry can be mutually consented to build the economy of Vietnam following the tendency of industrialization and modernization; giving top priority to attract foreign investment, specifically from transnational companies and multinationals including Unilever to improve its finances. В The domestic marketplace (wholesale, selling, flow of goods, etc . ) has grown much more. В And facilities in key cities, especially Ho Chi Minh City have been satisfactory investment, 1st on a par with other countries in the region. В -Unilever Vietnam as the customer goods industry in this fresh, more " land" to business. В -Economic regarding Vietnam is definitely low opportunity that substantial consumption of goods. В -Finance, Vietnam credit rating growth, the stock market can be fragmented. В In addition, telecoms systems, sales and marketing communications, telephone charges, postal and Internet have the highest rates around the world. So , it the introduction of the Internet in operation is difficult for Unilever, although the business has consistently refers to this kind of goal in order to reach consumers and promote your products successfully in industrialized countries. В b) PopulationВ

-In addition to the expanded family version nontraditional hitched family. В Also added and growing a single share, and possess major differences in consumer decision model prolonged family. В -Distribution of population in Vietnam is extremely uneven. В Rural population hails from 72%В Considerable population of 86 , 000, 000 people (13th in the world), rising by about 1 , 000, 000 per year. В $ Hardworking, wanting to learn, is regarded as receptive expertise, new technology. В So promise top quality human resources for UnileverВ -Vietnam Educational level is relatively large, especially in cities. A lot of people away from high school and college... compared to other countries; further mental labor in Vietnam improved productivity excellence in technology-so this can be an abundant man...

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