Infosys BUSINESS-ON-BUSINESS Plan Dissertation

Infosys – Marketing Strategy

Submitted by: Avik Mukherjee, Amit Kamat, Kanjana V.

(I) The Challenges

1 . Functioning Challenge – expanding top end consulting around business units installment payments on your Branding Obstacle – having a brand with out advertising 3. Resource Concern – climbing up for brilliance

(II) Situation Analysis

Company Research


1 . To differentiate alone from other IT outsourcing businesses 2 . To get considered amongst the top 3 slots in request for plans •Culture

1 . Quality culture – GDM style

installment payments on your Ethics culture

•SWOT Analysis of Infosys


•Better predictability

•GDM & PSPD modelsWeaknesses

•Lack global company presence

•Failure to supply lucrative provides to tap Indian IT talents Chances

•Should enter into more service lines and big-ticket discounts, R& D and engineering services enjoy and should enhance their geographical reach •Increasing with regard to IT services at home-based corporate levelThreats •Global premier are becoming quite big

•They should never ignore or perhaps underestimate the creativeness and capabilities of MNC rivals

Customer Analysis

Consumers expect the IT service agency to have asking / solution capability and ability to leverage GDM. Approximately 85 % of Infosys s organization comes from replicate customers which in turn signify excessive customer commitment and pleasure. Some of the consumers of Infosys include Northwestern Mutual, Aetna Inc, Air National Protect, and Brookhaven National Labs etc .

Competitor Evaluation

The main competitors of Infosys are TCS, Wipro and Satyam which have similar customer bases. International rivals of the organization include IBM and Accenture. Of this TCS had the greatest market increased among the home-based players and competitive company presence. An additional factor to consider is the fact TCS the subsidiary of Tata group of companies can capitalize upon its brand image. However international opponents are taking advantage of the low price and...


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