п»їLeonard N. Stern School of Business New york city University INTRODUCTION TO MARKETING Professor Ambar Machfoedy Sample Examination This is a closed book, closed notes…...Read
Indian fruit juice market is a great unorganized and newly expanding market. Only recently this kind of sector is getting more structured and bringing in more players in the market. Though the unorganized nook shop sellers dominate this market, Indian people are moving towards branded juice because of their improvement in overall health consciousness. American indian fruit juice companies are having a net-worth of 275 crores as of now and elevating at a rate of 35% to 40% per year. This study was executed to identify the current market structure, industry developments, existing players and their status in the market, growth possibilities and consumer tendencies of existing fruit juice buyers. The study was conducted to comprehend the total industry intelligence in order that it can guideline any fresh entrant through this sector in Indian marketplace would get befitted. The study involves both primary and extra research. Principal research was conducted throughout India. Principal research involves collecting information from both equally consumers and retailers so as to get better understanding about the industry. This exploration report can serve as a guide for virtually any new entrant who wants to enter in this juice market in India. The report also can serve as a fundamental industry information resource.
Which elements influence the buyer purchasing decision for fruits drinks.
* To determine the product features influencing obtain decision of fruit drink brands. 5. To determine the reasons behind consuming numerous fruit drink brands. 2. To determine the the majority of preferred SKU(quantity) in fruit drink category. * To determine the most recommended channel inside the fruit drink category. * To determine most preferred fruits drink
* Analyze will be carried across place to place of Ahmedabad city. 5. People of numerous age groups will be considered inside the...