close

Mcdonald Swot

 Mcdonald Swot Essay

SWOT Analysis

Strengths

McDonalds has built up large brand collateral and provides large market share. Strong name brand, image and reputation

McDonalds offers strong source chain to support their organization. Good creativity and product development.

Nutritional information of item available on product packaging The Burger king brand presents consumers decision, reasonable prices, top quality product and great assistance Strong global presence and performance in the global marketplace Large amounts of purchase have gone in to supporting it is franchise network. Loyal staff and good management team

Weaknesses

Core product line out of collection with the tendency towards healthier lifestyles for all adults and children Quality concerns across the franchise network

High staff proceeds including leading management

Customer losses due to fierce competition

Legal actions related to health problems, use of trans fat and beef oil Opportunities

Joint ventures with retailers, including supermarkets

Consolidation of retailers probably, so better locations intended for franchisees Respond to sociable changes -- by development within healthy life style foods. Its move into hot baguettes and healthier snack foods (fruit) provides supported the new positioning. McDonald uses of CUSTOMER RELATIONSHIP MANAGEMENT, database marketing to more accurately market to its consumer target organizations. It could determine likely clients and prevent company switching. Strengthen its benefit proposition and offering, to encourage buyers who visit caffeine shops into McDonalds. The new " formats”, McCafe, having Wi-fi internet links should aid in attracting segments. Also putting in children's play-parks and it focus on instructing consumers about health, fitness. Continued focus on corporate interpersonal responsibility, minimizing the impact on the environment and community entrave. International development into rising markets of China and India. Low cost menu that will attract the customers.

Threats

Health professionals and consumers activists...

 The Shaping of the World Through Globalization Dissertation

The Shaping of the World Through Globalization Dissertation

The Framing Of the World Through Globalization Today everyone around the world is connected with each other in some way throughout the amazing point we call up globalization.…...

Read
 Manifesto about Street Art Essay

Manifesto about Street Art Essay

Artwork became an important and most important thing in lives of most persons. It helps visitors to represent their very own feelings through their art works, whereas other…...

Read