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Introduction to International business

 Introduction to Worldwide business Article

INTERNATIONAL BUSINESS

Pham To Mai

School of Economics and Rules

National College or university of HCMC

INTRODUCTION TO

WORLDWIDE BUSINESS

three or more

Course Introduction

Firm

Approach,

Structure and

Operation of

International

Organization

(Part 5& 6)

PTM – Introduction to International Business

International

Organization

Environment

(Part 2, 3& 4)

07-Sep-14

4

Training course Books & Reference Literature

Charles Watts. L. Hill (2011), Worldwide

Business: Competing in the Global

Marketplace, 8th Edition, McGraw-Hill/ Irwin,

New York.

Ricky T. Griffin, Jordan W. Pustay (2013),

International Business, 7th Edition,

Pearson.

Phillip L. Cateora, Mary C. Gilly, John T.

Graham (2011), International Advertising,

Fifteenth Release, McGraw-Hill/ Irwin, New York.

PTM – Introduction to International Business

07-Sep-14

5

Course Requirements

Read book, cases & materials because

required in advance of each school

Actively hear and take part in the

school

Fulfill almost all individual and group

assignments

PTM – Introduction to Foreign Business

07-Sep-14

6

Study course Assessment

Analysis

Participation in class

Individual Tasks

Group Assignment

60-minute Final examination

PTM – Introduction to International Business

Weighting

15%

15%

30%

40%

07-Sep-14

7

Precisely what is International Business?

Any organization transaction between

entities via more than one country to

provide their purposes.

Main Functions for Foreign

Business:

Increase the market and increase product sales

Exploit overseas resources

Spread risks

PTM – Introduction to International Business

07-Sep-14

almost 8

International Organization Activities

Foreign Trade: Exports and Imports

Trade in goods (tangible products) sama dengan

merchandise export products & imports = noticeable

trade

Operate in services (intangible products) =

services exports & imports = invisible operate

Turn-key Projects: contractual marriage

in which the builder agrees to manage

every detail from the project for any foreign

client.

PTM – Introduction to Intercontinental Business

07-Sep-14

9

Foreign Business Actions

Contract Production and Providers

Outsourcing: contractual relationships whereby a

company in one country contract to be able to a firm within a

second nation production, services or finalizing

elements of the Global Worth Chain (GVC).

General term: " outsourcing”

Management Deal: a firm in one country (the

contractor) confirms to operate establishments or

present other managing services to a firm in

another country in return for an agreed-upon charge

PTM – Introduction to Intercontinental Business

07-Sep-14

10

Worldwide Business Activities

Licensing: a strong (licensor) in one country

funds to a company (licensee) within a second

country the right to how to use intellectual

real estate in exchange pertaining to payment (a

royalty).

Kinds of Licensing: brand licensing, item

licensing, and process license

In-licensing: an organization acquiring a licence

coming from another company

Out-licensing: sale for intellectual home

to various other firms

PTM – Introduction to International Organization

07-Sep-14

10

International Business Activities

Franchising: a firm (franchisor) permits a good

(franchisee) within a second region to utilize it is

trademarks, trademarks, operating tactics and

to perform a business modeled on the system

developed by the franchisor in return for a

vips payment or possibly a mark-up on goods or perhaps

services supplied by the franchisor.

Master franchising: a single collateral owns of most

outlets within a market (a country or region)

Product franchising: an individual entrepreneur

is the owner of one or more stores

PTM – Introduction to Worldwide Business

07-Sep-14

12

Worldwide Business Actions

International Purchase

Foreign Collection Investment (FPI)/ Foreign

Roundabout Investment (FII): purchase of foreign

financial possessions for a goal other than control.

Foreign Direct Investment (FDI): investment

generated for the...

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