Title Essay

Jollibee Foods Organization


Items & Providers

Information Program

Submitted by simply:

Jane Berlyn J. Mendieta

BSHM 3 – N

Submitted to:

Mrs. Increased Kathleen G. delos Santos


HISTORY of Jollibee

Jollibee is definitely the largest fast food chain in the Philippines, functioning a countrywide network of over 750 stores. A dominant marketplace leader inside the Philippines, Jollibee enjoys the lion's discuss of the neighborhood market that is certainly more than the rest of the multinational brands combined. The corporation has also embarked on an hostile international development plan in the USA, Vietnam, Hk, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing intercontinental QSR person.

A company that values relatives

Jollibee begun by Tony a2z Tan wonderful family with its humble origins as a great Ice Cream Shop which after grew into an appearing global manufacturer. At the heart of its success is known as a family-oriented method of personnel management, making Jollibee one of the most admired employers in the region with a company of the Year Award through the Personnel Administration Association in the Philippines, Greatest Employer inside the Philippines Merit from Hewitt Associated and a Top twenty Employer in Asia quotation from the Oriental Wall Street Journal.

Apart from promoting a family group oriented work place, the brand's values also reflect on all their advertising and marketing. Jollibee knows all their target audience well: the traditional as well as all connection materials concentrate on the importance of family principles, making Jollibee the number one friends and family fast food sequence in the Philippines and an expanding international QSR player.

A Well-Loved Manufacturer

Customer satisfaction has long been key to Jollibee's success. Under no circumstances losing look of its goals, Jollibee has grown to become one of the most recognized and extremely preferred brands in the Philippines. Now the market leader between fast food stores in the Korea, claiming an industry share that totals to more than half from the entire industry.

Great tasting products and quality devices

Jollibee's growth is due to the delicious menu line-up – like its superior-tasting Chickenjoy, mouth-watering Yumburger and Champ hamburger, and deliciously gratifying Jollibee Spaghetti -ably complemented with creative marketing programs, and useful manufacturing and logistics features. It is authorized by well-trained teams that work in a tradition of integrity and humbleness, fun and family-like. Every Jollibee outlet welcomes customers which has a clean and nice in-store environment and friendly and effective service.

And it is this proven formula of providing great-tasting foodstuff, adherence to world class operating standards and the universal appeal of the family values the manufacturer represents which might be driving the expansion of Jollibee equally locally and the abroad market.

Largest store network in the Israel and a great emerging global player

Jollibee is the major fast food string in the Thailand, operating a nationwide network of more than 750 stores. A dominant marketplace leader in the Philippines, Jollibee enjoys the lion's share of the local market that may be more than all the other multinational brands combined. The company has also launched into an intense international expansion plan, and currently has 80 shops outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait (1 each), tightly establishing itself as an increasing international QSR player.

A Triumph for and of the Filipino and a method to obtain Filipino pleasure.

Jollibee committed its ongoing success towards the Filipinos who have been there through the very begin.

Jollibee is very well-loved each time a new shop opens, specifically overseas, Filipinos always form long lines to the shop. It is much more than home for these people. It is a bastion of historical past and monument of Filipino pride.


* Client Focus

* Excellence


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