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Exito Secret Promoting

 Victoria Key Marketing Essay

VICTORIA SECRET ONLINE MARKETING STRATEGY.

Executive Summary.

Victoria Key was formed in 1977 which can be considered the popular brand has evolved the American conception of lingerie and swimsuit. Victoria Secret is preparing to launch a new swimsuit store in Vietnam marketplace in this summertime. When surveying the market, Victoria Secret says that they actually want to attack girls that do not pay attention on their using style. Following achieving true achievements with the introduction of sexy turn into an icon, a growing trend of Victoria's Secret during next time can be they will replace the image of feminine beauty. Not only swimsuits, the way in which out of the Victoria's Secret design and style also experience completely different than the common version swimwear. Specially, products of Victoria Key swimsuit will be designed in order to comfortable to stature of Asian girls. It not only increases charm, self-confidence to wearer, in addition, it keeps the regular style of Japanese women. In fact , swimsuits of Victoria Magic formula is considered among the fashionable manufacturer which has an affordable price. Victoria Magic formula has added significantly to disrupt hesitance in presenting female bikini in the clothing store, instead of the open state and high-class. Swimsuit officially became a top fashion which will displays at the most expensive and opulent stores. The primary marketing goal is to achieve first-year Vietnam sales of 1600000 devices. The primary goals are to obtain first-year sale revenues of $16 mil in the Vietnam market, maintain first-year deficits to less than $2 , 000, 000, and break even early in the second 12 months. Market Explanation.

Victoria's top secret launched many products including underwear, bikini, cosmetics, perfume and clothing. Swimsuit turns into of the most essential products in summer. We have to display a great aggressive frame of mind toward endorsing for this products not only because this is the first-time we have sign in Vietnam marketplace but also this time, traveler reason, is a pretty momment for lauching swimsuit. Summertime is the time for sunshine, coming back Victoria's magic formula Vietnam. Vietnam market is large enough to become a pretty market for several fashion manufacturer. Vietnam's human population is about 87. 84 mil people this year. Population of Vietnam includes 50. 5% female who is the target customer of Victoria's secret. Furthermore, Vietnam is young human population now. It indicates that people fork out a lot of money intended for fashion products. And the data is that a large number of famous brand, such as Gucci, Zara, Levi's, Diesel, Geox, Kappa… enter to Vietnam market. All of this factors can encourage us to enter Vietnam market. In Vietnam industry, the target buyer of Victoria's secret bathing suit should be young lady who want to always be style, fabulous, charm and attractive. Vietnam market must be devides in 2 types: women via 20-27 and females from 28-40. Women who happen to be from twenty to 27 years old continue to be young. They can be beautiful, elegance, and eye-catching body that they can want showing off. They also want to display their own design and willing to pay lots of money for what that they really like and also have special experience with fresh brand. Its kind need swimsuit that makes all of them more attractive and possess off the appeal of their young beauty. Victoria's secret will need to lauch manufacturer product line that helps to generate them more sexy. The colour of system is also important when making for the young. The bright color is suitable for the sun in the seaside and also makes young lady more special inside the crowd. The other target buyer is girls whose era is by 28 to 40. Normally, at this age, they have position within their work and society. Achievement gives them opportunities to beauty with luxury goods and services. In term of psychological, they wish to become dude one more time after they were 20 and walked through the seaside. And commonly, Vietnamese women got married or have children whenever they were twenty eight. Their body system has changed as time passes. Victoria should certainly design an item that...

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